We’ve all seen it in magazines, commercials, and ads: the elevation of youth as the only symbol of beauty and vitality. At SeeMe Beauty we know those visuals don’t really represent our reality. Women in their 40’s and 50’s (and beyond!) are wiser, more experienced and more confident than our younger peers. They are forces of nature: working challenging careers, caring for younger children and their parents all while facing their own physical changes. We believe in the beauty of aging and want to help change the conversation
That’s why SeeMe Beauty is joining forces with AARP’s DisruptAging® to call attention to the impact of age-related bias on women’s health and shed light on the beauty of aging. Join us as we engage with a variety of women to talk honestly and openly about the perception vs reality of the lives that women in their 40s and 50s are leading, including a virtual interactive roundtable on beauty and aging hosted by Michelle Lee, editor in chief of Allure, on November 19, 2020 5:30PM EST. Panelists include:
- Barbara Hannah Grufferman, journalist, author and Founder, Menopause Cheatsheet
- Denise Pines, President, California Medical Board and Founder, Wisepause
- Shirley Weir, Founder, MenopauseChicks.com
- Yvette Pena, Vice President, Multicultural Leadership, AARP
- Christi Putman, Senior Director, Research and Development, P&G and Co-Founder, SeeMe Beauty
This effort is important to the SeeMe team because it is personal.
SeeMe Beauty’s co-founders – Tiffanie Papp, Alexis Schrimpf, and Christi Putman – are all in their 50s with a passion for ensuring women like them are seen, represented, and embracing beauty and aging in a new way.
“A majority of skin care brands are so focused on attracting new users that they ignore older women altogether. For example, most product testing cuts off at age 45. It’s a shame the industry ignored and overlooked us for so long. Not anymore,” declared Alexis.
“SeeMe Beauty’s partnership with the AARP’s Disrupt Aging movement is another step in P&G’s long history of advancing diversity and inclusion as a force for good,” said Tiffanie. “We are proud to call attention to age-related bias and shed light on the beauty that comes with age. Working with AARP will help us more boldly challenge outdated beliefs about aging that will change the conversation.”
For more information and to register FREE for the Roundtable, click here
Read below for more about our moderator and panelists:
Michelle Lee, Editor-in-chief of Allure
Since assuming the role in 2015, she has been committed to championing diversity and expanding the definition of beauty. She was named Adweek’s 2017 Editor of the Year while Allure won Adweek’s Magazine of the Year, and her work at the brand also earned her a place on the Glossy 50 “Modern Media” list in 2017. Prior to joining Allure, she was editor-in-chief and chief marketing officer at NYLON, where she was in charge of editorial content as well as the ideation and execution of native advertising. In that role, she worked on large 360-degree campaigns for global fashion, beauty, and tech brands and helped launch NYLON Studio, the company's in-house creative agency. Prior to her tenure at NYLON, Ms. Lee was the chief content and strategy officer at Magnified Media, a branded-content agency for digital and print. She was part of the launch teams for Us Weekly and The Daily Front Row, as well as CosmoGIRL, and has held senior staff positions at Mademoiselle and Glamour. A prominent speaker, Ms. Lee has presented at Columbia University and has appeared on many TV outlets, including the NBC’s TODAY Show, Good Morning America, VH1, MTV, CNN, and MSNBC.
Christi Putman, SeeMe Beauty, Co-founder and Chief R&D Officer, Procter and Gamble Company
Christi Putman is a co-founder and Chief R&D Officer of the SeeMe Beauty brand. Christi has spent 28+ years leading innovation for some of P&G’s biggest beauty brands, Secret, Old Spice and Olay. She currently leads Research and Development for Beauty Care’s upstream innovation program. Christi is responsible for a range of innovations including P&G Beauty’s diagnostics and personalization programs – Olay Skin Advisor and Olay Labs personalized Skin Care, as well as the development of an aluminum free natural deodorant brand, Each and Every. She has also led the R&D efforts on new brand acquisitions First Aid Beauty and Snowberry. As an “80’s girl” herself, Christi developed a passion for understanding the unique skin needs of women who are nearing or experiencing signs of menopause. She has led the identification of skin actives that work to bring resiliency back to estrogen depleted skin, and the formulation of skin creams, serums and cleansers that are proven to work for those who came of age in the 80’s! Christi has a Chemical Engineering degree from Purdue University. She and her husband Gene have five children and reside in Cincinnati. In her free time, Christi enjoys traveling, spending time with her family, cooking, gardening, and boating in Northern Michigan.
Yvette Peña, Vice President for Latino Audience Strategy at AARP
Bringing over 20 years of experience specializing in multicultural initiatives, Yvette Peña, Vice President for Latino Audience Strategy at AARP, serves as the national voice for AARP’s engagement with Latino communities to drive AARP’s social impact. She develops and manages relevant offerings and programs for AARP's members in the U.S. and Puerto Rico, focused on health, wealth and fun and fulfillment/’salud, dinero y amor’. She is also responsible for the design and strategic direction on all communication channels targeting Spanish dominant and bilingual/bicultural audience segments. Previously, Yvette worked as Director of Multicultural Marketing at Sports Authority and Walgreens and has a long history of building successful brands Multicultural markets, including her time at Sears and Y&R/The Bravo Group. She is a lifelong advocate for ethnic communities and takes pride in giving back and providing opportunities to grow communities in meaningful ways. She is a new Board Member of the Friends of the National Museum of the American Latino. She is a native New Yorker, an Afro-Latina with proud Dominican roots and cherishes her time with her family. This has enabled her to work passionately for and communities of color. She resides between Washington, DC and Chicago with her husband, Lazaro.
Barbara Hannah Grufferman, Author, Speaker, Healthy Aging Expert
Barbara Hannah Grufferman, a recognized thought leader on positive aging, is the award-winning author of Love Your Age: The Small Step Solution to a Better, Longer, Happier Life, published by National Geographic and AARP. Her first book, The Best of Everything After 50: The Experts’ Guide to Style, Sex, Health, Money and More, a highly regarded resource for women over 50, was one of the first books to focus on the power of embracing your age. Barbara is the founder and editor of Menopause Cheat Sheet, a weekly newsletter devoted to helping women navigate life during and after menopause. A podcast is in the works. A contributor to Growing Bolder and AARP, Barbara serves as the Bone Health Ambassador of the National Osteoporosis Foundation, where she is also a trustee, and is Ambassador for HealthyWomen.org. Barbara has made numerous appearances on Today, CBS This Morning, Good Morning America, Dr. Phil, The Doctors Show, The Talk, Dr. Oz, local television stations nationwide, and radio and internet programs, including NPR and Sirius Doctor Radio. Since turning 50, Barbara started running to stay healthy and has completed ten marathons and numerous half-marathons and other shorter races. She’s become a chief motivator for many people to make fitness after 45 a top priority. Barbara is at work on her third book.
Denise Pines, MBA, President of the Medical Board of California & Founder of WisePause
A longtime community health advocate and media pioneer, Denise Pines is president of the Medical Board of California and serves on the Martin Luther King Community Hospital Foundation board and the admissions committee for the California University of Science and Medicine (CUSM) School of Medicine. She’s a trusted resource for women as they pursue midlife wellness. She’s the founder of WisePause Lifestyle Summit (www.wisepause.com), a pro-aging women’s health and educational platform and the FemAging 2020 HealthTech (www.femaging.com), a report introducing a new industry sector (FemAging tech), which is defined as health innovations developed specifically for women ages 40+. She’s also an award-winning filmmaker, producing 11 documentaries including the award-winning film “PUSHOUT: The Criminalization of Black Girls in Schools.” Her next documentary, “Anthony Fauci” will air on PBS June 2021. She’s a graduate of San Francisco State University (BS), John F. Kennedy University (MBA) and Stanford University (MBA).
Shirley Weir, Founder, Menopause Chicks
Shirley Weir introduces herself as a Menopause Chick. Now 53, her perimenopause journey began more than ten years ago. Sore breasts, sleep deprivation and brain fog led Shirley to her doctor’s office, then the book store and then “Dr. Google,” but she was left feeling confused, overwhelmed and alone. At 46, she launched MenopauseChicks.com with the mission to empower women to navigate perimenopause-to-menopause & beyond with more confidence and ease. Shirley’s 2016 TEDx talk invited the world to reframe menopause away from the negative, into a phase-of-life worthy of celebration. Menopause Chicks has been featured on major media including NBC’s The Today Show, OWN (Oprah Winfrey Network), Sharecare (a Dr. Oz online platform), and Shirley writes a weekly column for Healthing.ca (a National Post platform.). In April 2016, Shirley hosted the first-ever online menopause party celebrating her own menopause milestone while women tuned in to share their own stories in a private online community. That community has since evolved into one of the most popular “social learning” platforms dedicated to women’s midlife health. It has over 25,000 members who regard the group as the “go-to” place to get answers, learn from experts, and affirm they are not alone. In 2018, Shirley’s first book, MOKITA: How to navigate perimenopause with confidence & ease reached #1 on Amazon in women’s health. Shirley holds a certificate in Peer Counselling from the University of British Columbia, and she is a mom to two teenagers and one Goldendoodle.