Here, your ABC…D primer to skin care’s buzziest product.
The reason we have a skin care routine in the first place is that we want our skin to look its best at all times, right? (We’re not doing these multi-steps for nothing!) That means cleansing, moisturizing, and choosing products with ingredients that work hard, helping to minimize fine lines and age spots. That’s where serums come in. In the last several years, serums have exploded in popularity as one of the most coveted of beauty products. Whether you’re still skeptical or you already own a few, it’s important to get schooled on their very real benefits so you’re choosing one that truly lives up to the hype.
Ahhh, but what’s the point of a serum, exactly?
Serums are rich in skin-saving active ingredients, like antioxidants (the biggies are vitamins C and E), retinols, and super-moisturizing hyaluronic acid (like the Smooth Out Recovery Serum). While different serums offer different benefits, the reason they get a gold star across the board is that their sole purpose is to deliver these nutrients to your skin in high concentrations for the greatest possible absorption.
But aren’t serums just like products I already own?
No, they’re not; serums contain much more potent formulations of active ingredients than you’ll find in most other products. In fact, one study found that women ages 25 to 55 who used a hydrating serum plus moisturizer for two weeks saw greater improvements in their skin’s dryness than those who used a moisturizer alone.
Choosing wisely is important.
Since they’re great for targeting specific skin issues, you’ll want to pick a serum that’s high in the ingredients you need, whether that’s hyaluronic acid to boost hydration or niacinamide (B3) to minimize wrinkles and discoloration. You can go broad, too—serums, like the SeeMe Beauty Smooth Out Recovery Serum, include a healthy mix of antioxidants to give you a full-range of benefits.
Do be sure to apply with care.
So, where does the serum fit in your beauty skin care routine? It should be applied after cleansing and before moisturizing. This allows the active ingredients to penetrate most deeply. And keep in mind: If your serum includes vitamin C, apply it before your sunscreen in the morning for maximum coverage (vitamin C can increase your skin's sensitivity to sun exposure). On the other hand, if your serum contains retinols (which are deactivated by the sun), apply it before bed. After you find the serum that works for you, ,give it a few weeks to show results - like many things worth waiting for, serums can take time to work their magic.